Feathery, the AI operating and decisioning system for insurance, today announced the launch of Coverage Compare, an AI proposal tool for insurance brokers. Coverage Compare helps P&C and Employee Benefits brokers give every client the kind of proposal usually reserved for their largest accounts: one that reflects the client’s industry and risks, carries the agency’s own brand, and stays fully under the broker’s control.

For brokers, the proposal is often the moment a client decides whether they’re getting real advice or just a quote. Yet building one is still largely manual: pulling details from carrier quotes and dec pages, reformatting them into the agency’s template, and checking every figure. Because that effort doesn’t scale, many agencies save their most thorough proposals for top accounts.

“Every client deserves a proposal that shows their broker understands their business,” said Zack Khan, co-founder of Feathery. “Brokers have the expertise to deliver that. Coverage Compare lets them do it for every client without adding hours to each one, and in the broker’s own template, not ours.”

Coverage Compare is built around what a great proposal needs:

  • Industry context. Recommendations reflecting the client’s industry, size and risk profile, with peer benchmarking and CyberCube risk analytics for cyber coverage.

  • The agency’s brand. Proposals use each agency’s own template, applied consistently.

  • Broker control. Every AI change is tracked for broker approval, and approved disclosure wording is never altered.

  • Client knowledge. Client and policy details flow in from the agency management system.

Brokers upload any carrier document, from quotes to endorsements, for any line of business, and Coverage Compare organizes it into a draft for review. Brokers can compare expiring and renewal coverage side by side and use Robin, Feathery’s AI assistant, to edit in plain language and pull client details from AMS360.

“We didn’t set out only to make the same proposal faster,” said Peter Dun, co-founder of Feathery. “We set out to make better proposals the standard. When a broker can bring industry context and benchmarking to a small account as easily as a large one, every client gets that broker’s best work.”

“Feathery has been a game changer. What used to take about 16 hours just to build the initial benefit guide now takes around 30 minutes, freeing up our team to focus on more strategic work,” said Lindsay Rink, National Director of The Baldwin Group.

Coverage Compare builds on Feathery’s work across insurance workflows, from submission intake to renewals.

See Coverage Compare in action at https://www.feathery.io/insurance-broker.

About Feathery

Feathery is the AI operational and decisioning system for insurance carriers and brokers. The platform enables firms to automate advisor transitions, client onboarding, and account opening while integrating with CRMs, custodians and core systems. Feathery helps firms reduce manual work, improve data accuracy and accelerate time to account funding. For more information, please follow Feathery on LinkedIn or visit https://www.feathery.io/.

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