Kylian Mbappé Signs Sponsorship Deal With On, Shifting Away From Nike
French football star Kylian Mbappé has signed a new sponsorship deal with Swiss sportswear brand On, ending his long-standing partnership with Nike. The move signals On's growing ambition to challenge established giants like Nike and Adidas in the global football…
Richmond Petersburg, VA, September 19, 2026 —
French football sensation Kylian Mbappé has entered into a new sponsorship agreement with Swiss sportswear company On, marking a significant shift in his endorsement portfolio. This new deal concludes Mbappé’s long-standing association with athletic apparel giant Nike.
The agreement positions On, a brand known for its running shoe technology, to expand its footprint more assertively within the competitive global football apparel sector. Sources indicate that the partnership aims to bolster On’s efforts to challenge the dominance of established market leaders such as Nike and Adidas.
As part of the arrangement, Mbappé is slated to serve as a global ambassador for the brand. His role will also extend to active collaboration on product development initiatives. The specific details regarding the duration of this new sponsorship, financial terms, or the timeline for product launches resulting from the collaboration were not immediately available.
On’s strategic move to secure a high-profile athlete like Mbappé underscores its ambition to gain market share and recognition in professional football. The brand’s expansion into team sports and athlete endorsements signifies a broader strategy to compete on a larger stage within the sportswear industry. Mbappé’s decision to align with On highlights the brand’s growing influence and its potential to disrupt the existing market dynamics.
Story summarized from the original created by Jordan Valinsky, CNN Newsource on www.wtvr.com, see more information here.
